The 7p's( process)

the methods of providing a service to reach its customers.its essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. its covers how customers are handled from the first point to the last point. process is very important to first direct since they are just based on internet and telephones, they have a well planned process of how the customers get their service, check their accounts, deposit their money and withdraw.
process covers:

• procedures: the Fixed, step-by-step sequence of activities or course of action (with definite start and end points) that must be followed in the same order to correctly perform a task.inorder for a service to be properly carried out all procedures must be carried out effectively. they plan the steps they will carry out so as to satisfy their customers needs, they know what should be done and when it should be done.
• controls: activities involved in ensuring a process is predictable,stable, and consistently operating at the target level of performance with only normal variation. first direct make sure they have good telephone systems and good internet services so they can attend to their customers better and effectively.
• accesibility:how a consumer can obtain a good or service at the time it is needed. first direct gives good accesibilty to its customers , they give their customers a good telephone service and take all the comment they drop to their website are all taken into consideration.
• information flows: the movement of service information from point of origin to the target. they ensure that customers get the right information and from the rigth source.
• payments: the money the consumer pays to be provided with the service.
• bookings: a consumer concluded arrangement with a goods or services supplier.
• speed and timing of delivery: how fast the service reaches the customer or the goods. first direct ensures that their customers are satisfied once they lay out what they want and what they want them to do. they allow customers get to them immediately their number is dialled.