Thursday 5 November 2009

introduction to first direct.

a telephone and internet based banking operating in the UK. a division of hsbc with Over 100 million customers in 85 countries and territories . they offer lots of good services to their customers e.g.
loans:they give out loans to customers which is transferred to their account in minutes.
insurance: they offer different types of insurance in case of any damage or problems you have examples are: life insurance, car insurance, travel insurance and home insurance.
a £100 when you switch your banking and bank with them .
telephone banking :where you talk on phone to a real person not a machine and your banking is done, you can pay your bills and get loans, which is easy and faster.
text message banking :where you get to only send text messages its a very easy and discreet way of banking.

THEIR USPS( UNIQUE SERVICE)

there are a very unique bank. they have people on phones not machines, they offer a very unique text message banking, and their adverts which is in black and white showing how true and good they are.

They segment their customers through the following ways:
age: they offer services to different age groups. e.g if your a student you can get a good svaings account.
location: they split their customers depending on their various locations where they stay e.g if its rural, urban etc.
income.

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