branding

its a process involved in creating a name and image for a product or service. in a consumers mind through advertising. it is an important influence on buying decisions and customer choice.

Brand building and positioning: brand building and positioning is an important part of your marketing strategy. Your brand is the combination of name, words, symbols and design that
identifies your product or service and distinguishes it from competitors. Every product, service, location you offer, policy you create, price you set, and action you take honours and builds your brand or damages it.

Brand extension:is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. it can also be called brand strecthing.