the 7ps( promotion)

It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features. first direct promotes its service by putting up adverts a very unique one in black and white, they have adverts on the internet on their websites, they have adverts in the malls and also on the train stations. they also give their customers £100 when you switch banking from another bank to bank with them.

1. advertising: it is a form of communication used to influence individuals to purchase products or services. when people know about a particul product or service they get aware of its use and importance and buy them. first direct advertise their bank on the internet, television, underground, and malls too.



2. personal selling: its a persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's of people to purchase the product. first direct does not do personal selling because they are just internet and telephone based . so personal seling is not their thing.



3. sales promotion: its a promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity example;(lower purchase price, money), ( something more for the same price).


4. public relations/ publicty: is the practice of managing the communication between an organization and its public. Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items and the companies dont have to pay any amount of money for its publicity. first direct has a good publicity because of the awards they have won and their unique advert all in black and white.


5. sponsorship:Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return rights and association that may be used for commercial advantage in return for the sponsorship investments. first direct are not involve in any form of sponsorship.


6. direct marketing: its a sales method by which advertisers approach potential customers directly with products or services. the most common one is telephone sales.first direct is a telephone and internet banking and direct banking is what they do more.

advertising, personal selling, sales promotion, public relations. sponsorship, direct marketing. there are all total marketing communications programme known as "promotional mix".