the 7ps(people)

People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people’s hands. first direct need its people in order for them to be sucessful, they need the people to cash in money and people to be at the customer service 24 hours. they are very good at taking care of people( their customer) in january they won an award for insitute of customer service (ics) satisfaction award.

1. people deliver service: example an employee who works in first direct bank giving information to its customers, theyby delivering the service to the customers who call to get information of the bank.
2. people promote and sell product: first direct sell the products to customers, and convince them to even but more. products like : mortgages, insurances etc.
3. service quality is a key source of customers retention and brand differeintation: if a customer gets a good quality service he will want to get more of it because it good . first direct wants tomake sure that their customers are satisfied, and want others to invest and bank with them.
4. hence skills manner and appearance are important especially in the marketing services.