(the 7p's)physical evidence

physical Evidence is the element of the service mix which allows the consumer to make judgments on the organisation products and service. the physical evidence of the marketing mix refers to the tangible expression of a product and how it is purchased and used by the customer. tangible form example: train tickets, bank statements etc... first direct provide its customer with a good service, they use real people for their customer services not machine, and they do it to their best. customers drop comments on their web telling others how good they were to them. thats a very good feed back from customers and that alone covers their physical evidence, althoug physical evidence is not very important to them since they operate only on internent and telephones. when talking of the physical evidence you consider:

1. place of availability: where the service is for the customer to reach out, how available it is for the customer.


2. facilities: permanent or temporary commercial or industrial property such as building, plant, or structure, built or established for the performance of one or more specifi activity or fuction.


3. ambience: it consists of the mood, quality, and also atmosphere of the business.


4. layout: how planned the business is to run and how it goes.