The 7p's( product)

product means the combination of goods and services that are offerd to the target of the customer. a product or service to meet a customer need , ther are some things to be considered.

1. physically good: its how the prodcut wil look like. the appearance of the product should be very attractive to the customer.first direct has no cause for the appearance of their good because they offer a serice and they are only on telephones and internet.
2. quality: it should have a good feature and characteristics that will be able to satisfy its customer. they have a good quality service they attend to customers themselves not by machines.
3. style: the product should be unique and good enough for the customer to buy.they have a style which is in their advert to be all black and white and they way they give provide their banking services.
4. packaging : the product should have a good package to protect it from things like falling and breaking if its fragile, the packaging should also be attractive to make the customer want to buy the product. first direct have no use of packaging.
5. durability:the product should have a relatively long continuous useful life, without requiring an inordinate degree of maintenance. they also dont have use for durability.
6. installation: example an electrical equipment or a funiture, it should be easy to fix and should have a manual on how to do that. first direct give a service so have no need for the installation.
7. after sales: customer support following the purchase of a product or service. In some cases, after-sales service can be almost as important as the initial purchase. The manufacturer, retailer, or service provider determines what is included in any warranty (or guarantee) package. This will include the duration of the warranty"traditionally one year from the date of purchase, but increasingly two or more years"maintenance and/or replacement policy, items included/excluded, labor costs, and speed of response.
8. branding: branding is the process involved in creating a unique name and image for a product (good or service .the product should have a unique name and image(logo) for the product ( both good or service). first direct has its own brand identity and product range.It attracts customers who want the convenience of telephone and online banking and who are comfortable with using modern technology to access bank services. These customers seek greater control of their money and are more confident about making financial decisions.
9. warranty: products should have a warranty incase of a any quick spoilage of the products the customer purchases. they provide warranty to their customers who switch banking to bank with them. they offer them £100 when they dont like the banking services.
10. features: the product should have a distinctive characteristic from other products of the same kind . first direct has a very distinctive feature for example their advet whic is all in black and white, the way they provide their service through the internet and telephones.