market segmentation is a market technique that splits customers in a market into different groups or segments within which they share the same traits of interest in the same or comparable set of needs. e.g.
geographic: which has to do with the area of the customer.
demographic: which has to do with the population factor such as age, family etc.
psychographic or life style: has to do withe the classification of customers according to their values, interest, personality etc.
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Geographic segmentation: Make sure your definition is fully complete
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